Marketing for plastic surgeons & aesthetic practices
Patient growth,built on solid ground.
We build the websites, search, email, and social that bring the right patients to your door.
Sound familiar?
Most practices outgrow their marketing before they replace it.
Your agency doesn't really get aesthetics.
You're the one bringing the ideas — not them.
You're left guessing whether your marketing is working.
Reports are a black box. So is your budget.
Specialists, not generalists
Aesthetics is the whole business.
We work only with plastic surgeons and aesthetic practices. We understand your procedures, your patients, and the compliance that comes with marketing in medicine — so you're never explaining your world to your agency.
- Plastic & reconstructive surgery
- Facial plastics
- Med spas
- Cosmetic dermatology
- Body & breast
Why Talus
New name. Not new to this.
We are a new agency, so we earn trust the honest way — with specialization, transparency, and a real plan you can judge.
Founder-led
Senior attention on every account. You work with the person doing the work — not an account manager.
A real audit first
Before you commit, we map your market, competitors, and current presence, and show you exactly where the growth is.
Transparent by default
Clear monthly reporting. You always know what you're paying for and what it's doing.
Compliance-aware
Marketing that's persuasive and compliant — before/after consent, advertising standards, and review rules for medical aesthetics.
What we won't do: long lock-in contracts, vanity metrics, or taking a competing practice in your market.
Who you work with
Meet Craig.
I'm Craig Stoller, founder of Talus. Over 25+ years I've started and grown several companies, including Stoller Metals, the custom architectural metalwork firm I built and ran for nearly two decades — design-driven work for architects and designers on demanding projects.
That work taught me how to earn the trust of discerning clients and build the systems that actually grow a business — judgment that carries straight into yours.
Talus is new, so I earn your trust the honest way: you work directly with me, backed by specialists I trust, with a real audit before you commit and month-to-month terms. No rotating account team, no junior hand-offs.
MBA, Technology Management · 25+ years founder & operator
Request a market assessment →Founding clients
Built for practices ready to grow.
Talus is a focused, founder-led agency: senior attention, no bloated retainers. We're taking on a small number of founding clients at preferred pricing.
Apply as a founding clientarrow_forward- A full audit of your market
- Website, SEO, email, and social — built and run by the founder and specialists, not juniors
- A 30 / 60 / 90 plan with clear milestones
- Transparent monthly reporting
What we do
Our Services
Growth, built on solid ground
Websites that book consultationsarrow_forward
Your website is the first thing a prospective patient judges — and most aesthetic sites look the part but don't convert. We build one that reflects the quality of your work and turns visitors into booked consultations.
- Design & build
- Brand & messaging
- Conversion-focused copy
Getting foundarrow_forward
When someone near you searches for the procedures you offer, you should be the practice they find. We build the local and procedure-level search visibility that puts you in front of high-intent patients.
- Local & procedure SEO
- Google Business Profile
- Content that ranks
Email that follows uparrow_forward
Most patients don't book on the first visit. We build the follow-up that keeps you top-of-mind and turns interest into appointments — automatically.
- Lead nurture
- Re-engagement
- Practice newsletters
Social that builds trustarrow_forward
Aesthetic patients research on Instagram long before they call. We run the social presence that earns trust and feeds your pipeline — within the consent and platform rules medical aesthetics requires.
- Content & posting
- Paid social
- Compliant before/after
Process
How we work
A clear path from first audit to steady growth — and you always know where you stand.
Discovery
We start with an audit of your market. You get a straight read on where the growth is.
Strategy
We build a 30 / 60 / 90 plan focused on the procedures and patients that matter most to you — not a bloated retainer of busywork.
Execution
We build and run it: website, search, email, social — with specialists who know each channel, not junior hand-offs.
Optimization
Transparent monthly reporting. We double down on what's working and cut what isn't, so every dollar works harder over time.
Concept work
How we think about growth.
Spec studies built from real market patterns. Client case studies arrive as founding clients launch.
Lumen Facial Plastics
Editorial brand and a homepage engineered to turn searches into booked consultations.
Aesthetics, on your terms.
Become a Memberarrow_forwardMarin Aesthetics
A membership-led funnel with automated nurture, reviews, and rebooking built in.
Confidence, restored.
Request a Consultarrow_forwardCove Plastic Surgery
A procedure-page SEO architecture designed to rank for high-intent searches.
Your practice, next.
The next concept on this wall could be yours.
Apply as a founding clientarrow_forwardFAQ
Questions, answered.
Why should I trust a brand-new agency?add
Aesthetics is all we do, and you work directly with the founder.
Have you worked with practices like mine?add
We work exclusively with plastic surgeons and aesthetic practices, so your procedures, patients, and compliance are our entire focus. The concept work above shows how we approach builds; founding-client case studies will follow.
Do you require long contracts?add
No. If we are not earning our keep, you can leave.
Can you work with my existing website and vendors?add
Yes. We can build new or improve what you have, and we work well alongside your existing team and tools.
What about compliance and before/after photos?add
We build marketing that is persuasive and compliant — proper before/after consent, advertising-standard claims, and the review and platform rules specific to medical aesthetics.
How fast will I see results?add
Paid channels can drive consultations within weeks; SEO compounds over several months. We set clear expectations up front and report on both.
Get started
Let's build your foundation.
Tell us about your practice and we'll send back a free, no-obligation market assessment — typically within one business day.
- A founder replies — not a sales rep.
- No obligation. Month-to-month terms.