Marketing for plastic surgeons & aesthetic practices
More of the consultations you want, from a marketing operation you own and can see into. Built and run by the founder, for plastic surgeons and aesthetic practices in the Pacific Northwest.
Sound familiar?
Your agency doesn't really get aesthetics.
You're the one bringing the ideas, not them.
You're left guessing whether your marketing is working.
Reports are a black box. So is your budget.
Specialists, not generalists
We work only with plastic surgeons and aesthetic practices. We understand your procedures, your patients, and the compliance that comes with marketing in medicine, so you're never explaining your world to your agency.
Founding clients
Talus is a founder-led agency: senior attention, no bloated retainers. We're taking a small number of founding clients at preferred pricing, and two are already under way.
Apply as a founding clientA founding engagement includes
Why Talus
Both are in the Work section below, with what was done and what is still in progress. The way we work is the same for every client: we work only in aesthetics, we report in plain numbers, and you see the plan before you commit.
Senior attention on every account. You work with the person doing the work, not an account manager.
Before you commit, we map your market, competitors, and current presence, and show you exactly where the growth is.
Clear monthly reporting. You always know what you're paying for and what it's doing.
Marketing that's persuasive and compliant: before/after consent, advertising standards, and review rules for medical aesthetics.
What we won't do: long lock-in contracts, vanity metrics, or taking a competing practice in your market.
Who you work with
I'm Craig Stoller, founder of Talus. Over 25+ years I've started and grown several companies, including Stoller Metals, the custom architectural metalwork firm I built and ran for nearly two decades: design-driven work for architects and designers on demanding projects.
That work taught me how to earn the trust of discerning clients and build the systems that actually grow a business. That judgment carries straight into yours.
You work directly with me, backed by specialists I trust, with a real audit before you commit and month-to-month terms. No rotating account team, no junior hand-offs.
MBA, Technology Management · 25+ years founder & operator
Request a market assessment →What we do
Growth, built on solid ground
Your website is the first thing a prospective patient judges, and most aesthetic sites look the part but don't convert. We build one that reflects the quality of your work and turns visitors into booked consultations.
When someone near you searches for the procedures you offer, you should be the practice they find. We build the local and procedure-level search visibility that puts you in front of high-intent patients.
Most patients don't book on the first visit. We build the follow-up that keeps you top-of-mind and turns interest into appointments automatically.
Aesthetic patients research on Instagram long before they call. We run the social presence that earns trust and feeds your pipeline, within the consent and platform rules medical aesthetics requires.
Process
What happens after you get in touch, step by step, and what you own at every point.
A 30-minute call with Craig about your practice, your goals, and your current numbers. If Talus is the right fit, the next step is the market assessment. If it is not, we will say so.
The market assessment maps your competitors, your current presence, and where the growth is. You get the assessment and a written proposal within two weeks of the call. Nothing is committed until you have seen both.
Week one starts the 30 / 60 / 90 plan: website, search, email, and social, with specialists who run each channel and Craig on every account. You get a monthly report and check-in, and urgent issues are handled when they come up.
Your site, domain, hosting, accounts, and data are in your name from the start. Terms are month-to-month. If you leave, everything stays yours and we help you move it.
Work
Two founding clients and one spec study. Each case names the client, links to the site once it is live, and says what is still in progress.
Pacific Sound Plastic Surgery · Bellevue
Talus rebuilt the practice's website around its procedures and consultation path and relaunched it in 2026. The new site is live; search and Google Ads are being set up on it, and reporting begins with the first full quarter.
Site relaunched 2026 · SEO and Google Ads being set upVisit the site (opens in a new tab)
Shown with the practice's permission.
Northwest Society of Plastic Surgeons · Society website
Talus built the Society a new website: the annual meeting, membership, exhibitors, and a members' sign-in and directory on the Society's existing member system. The build is complete and with the board; launch follows its October 2026 review.
Society website · launch planned for October 2026
Shown with the Society's permission.
How we start from nothing: a spec study for a facial plastics practice.
View the conceptFAQ
Thirty minutes with Craig on your practice, your goals, and your current numbers, and a straight answer on whether Talus is the right fit. If it is, the market assessment follows, and a written proposal within two weeks of the call.
No. Terms are month-to-month. If you leave, your site, accounts, and data go with you, and we help you move them.
You do, from day one. Hosting, the domain, and the Google accounts are set up in the practice's name, not ours, so there is nothing to hand back later.
We can build new or improve what you have, and a redesign need not cost rankings if it is done the safe way: every address is preserved, the ranking history is carried over, search is checked before and after, and the change can be rolled back.
We build marketing that is persuasive and compliant: proper before-and-after consent, advertising-standard claims, and the review and platform rules specific to medical aesthetics.
Yes. Talus works only with plastic surgeons, aesthetic practices, and the societies that serve them. Our founding clients are Pacific Sound Plastic Surgery, whose site we relaunched and whose search and ads we are setting up, and the Northwest Society of Plastic Surgeons, whose new site we have built. Both are in the Work section.
Get started
Tell us about your practice. Craig replies within one business day to set up a 30-minute call. If Talus is the right fit, the market assessment and a written proposal follow within two weeks of the call, free and with no obligation.